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QR Codes for Marketing Campaigns

Turn every print surface into a measurable touchpoint. Use compact, brandable QR codes to drive traffic from posters, flyers, OOH, and business cards — then learn what actually converts using count (lifetime) and count30 (first 30 days).

Why it works

  • Short links → small, fast-scanning codes on any medium, even tiny corner placements.
  • Dynamic redirects let you A/B test landers or swap offers post-print.
  • Branding (color + labels) keeps visuals on-brand and trustworthy.

What to track

  • count per placement to compare channels (billboard vs flyer vs POS).
  • count30 to gauge early lift and creative resonance.
  • Device type (mobile/desktop/tablet) to tailor landing UX.

Best practices

  • Place within easy reach (eye-level, near CTA copy).
  • Use high contrast; avoid busy backgrounds.
  • Add a micro-CTA: "Scan for 10% off".

Optimization ideas

  • A/B test landers weekly via dynamic redirects.
  • Rotate seasonal promos without reprinting.
  • Use UTM templates on targets for ad platforms.

Export & reporting

On Premium, export CSV/PDF. Share early performance using count30 KPI, then full lifetime impact via count.

Launch your next campaign

Create a QR per placement and compare results. Upgrade later for lifetime analytics and exports.

Frequently Asked Questions

Can I swap landing pages after printing?
Yes! That's the power of dynamic QR codes. Use our redirect feature to change the destination anytime without touching the QR artwork. Perfect for seasonal campaigns or A/B testing.
How do I compare channels?
Create separate QR short codes for each placement (billboard, flyer, POS, etc.). Compare performance by count (lifetime scans) and count30 (first 30 days) to see which channels drive the most engagement.